I like this idea of having 2-3 Toronto teams, a second Montreal team, and another in the Pacific Northwest -
(Source: http://fivethirtyeight.blogs.nytimes.com/2013/05/31/why-cant-canada-win-the-stanley-cup/?_r=0)
Example 1 - Rainier Beer. Something that was good and part of the cultural identify of the Pacific Northwest, and now exists as a fake repro...
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