How kayfabe democracy (i.e. capitalism) really makes propaganda work to benefit the ruling class.

Remember this always - the goal behind capitalism is endless profit. One of the key ways the ruling class  accomplishes this is by keeping the working class majority divided and distrustful of itself by any and every means possible.
 

1. Take two right-wing/conservative points of view.
2. Call one 'right' and one 'centrist'.
3. Play them off each other as if they are diametrically opposed to each other (instead of what they really are; which is they complement each other).
4. And twist any genuine vernacular and turn it into a cultural pejorative in order to de-legitimize it amongst the working class majority.

All are on display here -> https://fair.org/home/as-right-media-hail-desantis-as-woke-killer-centrists-admire-his-brand/