Interesting conclusions about new frankenfood labeling.

https://www.fooddive.com/news/gmo-labeling-not-likely-to-impact-purchase-decisions-study-says/616452/

For most people, this label would prompt them to ask questions like, 'Hey, what's this?' or 'What exactly does this mean?'.

For me, seeing this label would make me seriously think twice about buying it. But I acknowledge that I'm likely in the minority.

That being said, seeing the Non-GMO Project symbol on something, will definitely increase the odds of my buying something - that's for sure.