Sounds performative? Perhaps so after reading this.
Cultural appropriation and theft is another way to look at it.
BTW - you do know that marketing in corporations originated from propaganda, right?
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And unhappiness. Let's start the latter first; to get it out of the way. I realize that a great deal of what makes me unhappy in my life...
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https://realleecamp.substack.com/p/ai-execs-admit-to-the-largest-labor
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