From Yoni Freedhoff (http://www.cbc.ca/news/health/story/2013/08/26/f-soft-drinks-benefits-risks.html)-
"health-haloing," - a marketing practice in which companies create associations between their products and healthy living.
Yeah soft drink makers are really no different than the tobacco companies in how they market their products. I find it convenient that the one person touting the soft drink ad is a marketing person, not a scientist or nutritionist.
It leads me to wonder if there is a definitive link between soda consumption and addiction? After all, from what I recall, the tobacco companies were 'nailed' (I use that in quotes because really they are still around and still in business and still making money) not just because their products were shown to be hazardous, but as well were shown to be both addictive and that said companies were deliberately spiking their products to make them more so.
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