Here's why - http://en.wikipedia.org/wiki/Rose_Garden_%28arena%29#Name
Name
The original name of the facility was "Rose Garden"; however, the arena was also commonly known as the "Rose Garden Arena" to disambiguate it from the International Rose Test Garden, also located in Portland. The name was chosen both to reflect Portland's reputation as the Rose City,[11] and to reflect the importance to basketball heritage of Boston Garden and Madison Square Garden arenas in Boston and New York City, respectively. When the name was selected, the remainder of the former Coliseum grounds were given the name "Rose Quarter".In 2007, the Trail Blazers and Vulcan announced that they were seeking a corporate partner to grant naming rights for the facility, with the goal of a new name being available for the Blazers' 2008–09 season.[12] In August 2013, the Trail Blazers announced a 10-year deal with Moda Health, an Oregon-based health insurance provider, to rename the arena Moda Center.[13]
Don't you just love how the first paragraph is completely contradicted by the second one?
Moda - sounds like a good name for the disease caused by corporations destroying things in society.
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