Perhaps so, given how it's obvious that the content companies (media conglomerates) have been trying to figure out a way to get in bed with the content delivery companies (phone and cable) for some time, all the while stifing innovation by Netflix -
http://idealab.talkingpointsmemo.com/2012/02/the-online-video-wars-are-getting-interesting.php?ref=fpnewsfeed
Reminds me a lot about what happened to Vonage -
You have the cable-oriented assholes on one side - Verizon and Coinstar (i.e. Redbox)
On the other side - Amoron (Amazon).
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