They have a fundamental issue with being honest.
Despite cereal being offered as a cost-saving way to eat, Lopez didn’t mention that leading cereal maker Kellogg’s has been singled out for price-gouging—raising its price per unit 17% in 2023, far above the inflation rate, thereby boosting the company’s profits in 2023 by a whopping 540% (Quartz, 2/27/24).
But “profits” is a word you won’t find in Lopez’s column. Corporate greed (FAIR.org, 4/21/22, 6/1/23; CounterSpin, 2/9/24) is conspicuously missing from his list of reasons that prices go up ...
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