People who whine and complain about the media moguls of today, conveniently forget - this is how crapitalism works.

It's how this system has functioned all along.

https://fair.org/home/musks-money-is-playing-old-games-with-new-media/

... consider for a minute that Musk, the CEO of Tesla, is the world’s richest person, while No. 2 is Jeff Bezos of Amazon, who also owns the Washington Post. Like Musk, Bezos is another rich, corporate boss who wants to influence the public discussion through control of a major media outlet. It’s unclear how much editorial sway he has, but FAIR (10/3/17) has pointed out the Post‘s factchecker (10/2/17) defending Bezos against Sen. Bernie Sanders’ accusation that Bezos has a lot of money. The Columbia Journalism Review (9/27/22) speculates that Bezos has at least passively influenced the direction of  the Post‘s news and opinion sections. Musk and Bezos are two sides of the same coin here.

Or consider when the late Republican mega-donor and casino magnate Sheldon Adelson bought the Las Vegas Review-Journal for $140 million, prompting columnist Jon Ralston (New York Times, 1/2/16) to say, “I find it hard to believe that he would have so dramatically overpaid for that paper without having some agenda in mind.” Under Adelson, the paper (11/7/16, 10/3/20) endorsed Donald Trump for president twice. Adelson, who was an ardent conservative Zionist, also set up a free Israeli newspaper, Israel Hayom, that until recently “served as an unofficial mouthpiece” for Benjamin Netanyahu (AP, 1/12/21).

Moguls use their money to advance their politics, both through campaign contributions and through media acquisitions. In addition to Musk’s recent endorsement of Republican candidates, his interest in conservatism grew after the presidential election of Donald Trump. “Starting in 2017, Musk’s donations began to skew much more heavily toward Republicans than Democrats, spending nearly seven times more on GOP campaigns,” Business Insider (6/15/22) reported, adding that Musk “accepted positions on two of Trump’s White House councils.” He cheered on a coup in Bolivia (Jalopnik, 10/19/20) and is outspokenly hostile to unions (NPR, 3/3/22).