I've been seeing their ads a lot when watching NHL hockey games, oddly enough.
If you're going to advertise a product to make women 'appear' to look younger -
- Don't use someone who's clearly had a lot of work done on their face such that it looks bloated and distorted.
- Don't show said someone to an old picture of themselves to reinforce point 1. Not that I thought they were attractive back then, but at least they looked young.
- And if you're going to advertise that your makeup reduces the 'appearance' of wrinkles on the face, you may want to cover up the someone's upper chest - as it looks borderline skin-cancer like.
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