Kamala Harris confirms that identify politics is nothing more than branding/marketing.

https://www.counterpunch.org/2020/08/17/kamala-harris-represents-everything-wrong-with-empty-identity-politics/ 

... another case of establishment Democrats shamelessly using identity politics to provide a political smokescreen for their reactionary policies. Devoid of any real political content, its peddlers present the fact that a person is a member of historically persecuted group as something that in itself somehow provides progressive credentials.