https://medium.com/@Boringstein/a-style-guide-for-writing-about-the-rich-11d3c6c9ca19
1: Do not broadly attribute a company’s work to their owner/CEO.
2: It is always relevant to note how people have accumulated wealth, and who they have harmed to do so. Never omit it.
3: Be skeptical and don’t just publish a wealthy person’s claims or without doing due diligence or offering a critical corollary.
4: Don’t trip over yourself to humanize a rich person and make them look good — you’re a journalist, not a PR person.
5: Don’t let it all be about them.
6: It’s not fucking news if a rich person likes Rick and Morty or whatever.
7: If you’re writing from a place of personal perspective, you should write about them with the same bilious contempt they have for human life.
Fucking brilliant and obvious.
1: Do not broadly attribute a company’s work to their owner/CEO.
2: It is always relevant to note how people have accumulated wealth, and who they have harmed to do so. Never omit it.
3: Be skeptical and don’t just publish a wealthy person’s claims or without doing due diligence or offering a critical corollary.
4: Don’t trip over yourself to humanize a rich person and make them look good — you’re a journalist, not a PR person.
5: Don’t let it all be about them.
6: It’s not fucking news if a rich person likes Rick and Morty or whatever.
7: If you’re writing from a place of personal perspective, you should write about them with the same bilious contempt they have for human life.
Fucking brilliant and obvious.
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