Case in point -
http://fair.us10.list-manage.com/track/click?u=8c573daa3ad72f4a095505b58&id=eb0075a83d&e=9fd594db40
PR Firm Says It Ghost-Wrote Thousands of Op-Eds in Major US Papers
... paying $5,000 for this service is not simply paying for research or editing. It’s paying for the unfair advantage of having your op-ed pitched by people who’ve built cozy relationships with op-ed page editors, and who in at least some cases used to be op-ed page editors.
Even worse, it’s paying for the insider skill of churning out or transforming an op-ed into just the sort of familiar, boring, cookie-cutter columns that clutter up the dying institution of the daily, dead-tree, advertising-and-rewritten-government-statement sheets we call major newspapers.
This is why the more stimulating op-eds are often to be found on independent websites.
But to the extent that this service can really reach 50,000 people whom one wouldn’t have otherwise reached, it is part of the corruption of a thoroughly corrupt communications system. It’s part of the rigging of everything that breeds cynicism and resentment.
No comments:
Post a Comment