2013-03-11

Reality stares us in the face all the time.

It's always amusing to see corporations offering new imagery and marketing in an attempt (sadly often successful) to get the general public at buying their products. Often times, the reality of a situation is literally staring us right in the face for us to see. The problem often is, we never really are paying attention till it's too late.

Here's an example.

Bought this orange juice from this company Nantucket Nectar at a cafe down in Olympia on a family day-trip recently. Now if you're like me - and pretty much like most everyone else in this situation - you'd look at the company name, the product and think, 'well you cannot get more American than that'. After all - oranges; America is famous for them, we dedicate a whole state to nothing but it, right?

Till you look carefully and pay attention to reality -



Look carefully at the pink text ...



Yes, that says 'BRAZIL'.

Evidently it was cheaper for this American-ish iconic brand to import their oranges from another continent, than use the ones grown in Florida. But who's really the sucker, them, or me?


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