http://www.theonion.com/articles/well-i-guess-ill-just-take-my-business-to-another,21357/
The sad reality is, for many businesses and industries, this is exactly the way they see their customers. Just interchangeable sets of numbers that drive their bottom dollar. And as long as a certain percentage of them return - even every so often - in the end, it doesn't seem like it matters much.
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