Case in point -
The other day the Mrs. went to store and was buying hamburger buns. As is the case in American grocery stores, pretty much every food product (unless actually certified organic) being pushed has either high fructose corn syrup or some other genetically modified ingredient.
So we've typically bought Franz bakery stuff because they go out of their way to say on the front of their products that it doesn't contain this frakenshit.
When she reached out to a set of of rolls that were indeed advertised as such, initially she was going to put it in the cart. But curiosity getting the better of her, she turned it around and looked carefully through the ingredient list (she's been burned recently by this, as have I)
Guess what? On the front of the package, it clearly listed 'No High Fructose Corn Syrup'.
Guess what else? On the back of the package, guess what ingredient was listed?
HIGH FRUCTOSE CORN SYRUP!
You can imagine her surprise, as well as mine when she told me.
This got me wondering about a lot of things -
Was this a one-off situation?
Could this just be a misprint?
Is this only at one store?
So yesterday, we went to another grocery store in another part of the county. And this time I brought along my phone.
Here's what I saw-
Looks alright doesn't it? Then I turned it over and looked at the ingredient list ...
Hmm ... let's blow that up a bit shall we?
Marketing is all about getting you to suspend your judgement and do what someone (or as is often the case, a large corporation) want you to do (buy their product).
Facts and reality are a pesky thing - they don't just go away do they?
Thank you Franz. Now not only will I not buy this product or any other product of yours, but starting today, I frankly will not trust your labels going forward.
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