Comcast Station Goes All Out To Push Laptop Security Software
Clients: Trend Micro Software
Release Date: September 2006
Aired By: 1 station
Disclosed By: No stations
From the Department of Unintended Irony: A cable newscast devotes 86 seconds to a report about identity theft while stealing the identity of the segment's true authors.
On September 28, 2006, CN8—the Comcast Network—warned viewers that laptops were becoming a increasingly big target for criminals, not for the resale value but for the sensitive personal information often found on the hard drive. Fortunately, said CN8 consumer reporter Janet Zappala, "there are ways to keep your laptop away from the bad guys."
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Update: In April 2009, former CN8 reporter Janet Zappala contacted the Center for Media and Democracy to state that: "I am an award-winning journalist who has always taken the utmost pride in my work. ... [At CN8] at the time all of this transpired, we had a very limited staff with very limited resources and were trying to do the best with what little we had. ... We were not set up at the time with our own station website; therefore the only way we could help our viewers find more information on a given topic was to give the only website available. I never endorsed any products or companies."
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Maybe it's just me, but video news releases (VNRs) and audio news releases (ANRs) appear to be nothing more than propaganda created by public relations firms at the behest of corporations in order to sell products.
In other words, they are not news. And if this is any indicator, perhaps the American public is finally catching on.
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